Privacy Policy

1.Scope and who we are

This Privacy Policy applies to the online activities of SM Gas Inc. in connection with fuelwithsm.com and related web pages that link to this Policy.

This Policy does not cover third-party websites, apps, or services that we do not control, even if they are linked from our site (for example, map links or external job sites).

2.Information we collect

We collect information in three main ways: information you provide, information collected automatically, and information from third parties.

2.1 Information you provide directly

We collect information you choose to provide, such as when you:

• Sign up for our VIP / rewards email list or “Sign Up For Rewards.”
• Submit a form to advertise with us or “Market Your Brand.”
• Submit a fleet / trucking fuel inquiry.
• Contact us through our “Contact Us” or location pages, or by email or phone.
• Use a chatbot on our website (where available).

This can include:

• Name.
• Email address.
• Phone number.
• Company name and role (for advertisers or fleet/inquiry forms).
• Location preferences (for ads or services).
• Message content and any other details you choose to share.

2.2 Information collected automatically

When you visit our site, we and our service providers may automatically collect:

• IP address and approximate location (city/region).
• Device and browser information (type, version, operating system).
• Pages visited, links clicked, and time spent on pages.
• Referring URL (how you arrived at our site).
• Error logs and performance data.

This information helps us operate and improve our site, analyze traffic, and keep systems secure.

2.3 Information from third parties

We may receive information from:

• Map and location services, such as Google Maps, when you view our locations or directions.
• Services providing fuel price data, such as Google APIs or similar sources, when we display gas prices.
• Email, SMS, and marketing service providers, which help us manage our communications.
• Social media or advertising platforms when you interact with our content there.

3.How we use your information

We use the information we collect for the following purposes:

• Provide and operate the website: Display content, locations, fuel information, and features.
• VIP / rewards communications: Send you updates on gas prices, promotions, coupons, in-store deals, food specials, and news related to SM locations.
• Customer support: Respond to questions, requests, or complaints submitted through forms, chat, email, or phone.
• Advertising and brand partnerships: Communicate with you about advertising opportunities at our stations when you submit “Market Your Brand” or similar forms.
• Fleet / trucking programs: Respond to fleet pricing inquiries and manage those relationships.
• Marketing and analytics: Understand how visitors use our site, measure campaigns, and improve our content and offerings.
• Security and fraud prevention: Protect our site and systems from misuse, attacks, or unauthorized access.
• Legal and compliance: Comply with law, respond to legal requests, and enforce our terms and policies.

3.1 Email and SMS marketing

If you sign up for our VIP / rewards list or otherwise choose to receive marketing from us, we may send you marketing messages by email and, where you provide a mobile number and consent, by SMS/text.

• You can unsubscribe from emails at any time using the link in the message or by contacting us.
• You can stop SMS/text messages by replying “STOP” or following the instructions in the message.
• Message and data rates may apply. Message frequency may vary.

4.How we share your information

We do not sell your personal information in the commonly understood sense of “selling lists.” We may share information as follows:

4.1 Service providers

We work with third-party companies that help us operate our website and communications, such as:

• Website hosting and maintenance providers.
• Email and SMS/text messaging platforms.
• Analytics and performance monitoring tools.
• Customer support and chatbot providers.

These service providers are allowed to use your information only to perform services for us and must protect it appropriately.

4.2 Advertising and marketing partners

We may share limited information (such as hashed identifiers or cookie data) with advertising or social media partners to measure campaigns or deliver content, where permitted by law and your settings.

4.3 Business and legal reasons

• To comply with laws, regulations, legal processes, or governmental requests.
• To enforce our Terms & Conditions and other agreements.
• To protect the rights, property, or safety of SM Gas, our customers, or the public.
• In connection with a merger, acquisition, financing, or sale of all or part of our business.

4.4 Aggregated and de-identified data

We may share aggregated or de-identified information that cannot reasonably be used to identify you, for business analysis, marketing, or other purposes.

5.Cookies and similar technologies

We and our service providers may use cookies, pixels, and similar technologies on our website to:

• Keep the site functioning properly.
• Remember your preferences.
• Analyze site traffic and performance.
• Support our own marketing and advertising efforts.

You can usually set your browser to refuse or delete cookies. If you do so, some features of the site may not work correctly.

6.Gas prices and location information

We may display gas prices and other location-related information on the website, including data obtained from third-party sources such as Google APIs or other fuel information providers.

• Displayed prices and availability are for informational purposes only and may not reflect the exact price at the pump at the time you visit.
• We do not guarantee the accuracy, completeness, or timeliness of fuel price data, directions, or maps.

7.Data retention

We retain your information for as long as reasonably necessary to operate our website, provide VIP / rewards communications, respond to inquiries, and meet legal and business requirements.

When information is no longer needed, we may delete it or de-identify it, unless we are required to keep it longer by law.

8.Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of information transmitted through the internet.

9.Your choices and rights

Depending on your location and applicable law, you may have rights such as:

• Accessing the personal information we hold about you.
• Requesting correction of inaccurate information.
• Requesting deletion of certain information, subject to legal limits.
• Opting out of marketing emails and SMS/text messages.

To exercise these rights, contact us using the details in Section 13. We may need to verify your identity before responding.

10.Children’s privacy

Our website and VIP / rewards program are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child under 13 has provided us with personal information, please contact us and we will take appropriate steps to remove it.

11.Third-party links and services

Our site may contain links to third-party websites, apps, or services (such as external articles, map links, or social media pages). We are not responsible for the privacy practices or content of those third parties.

We encourage you to read the privacy policies of any third-party services you use.

12.Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” at the top of this page.

If we make material changes, we may provide additional notice where required by law. Your continued use of the website after changes take effect means you accept the updated Policy.

13.Contacting us

If you have questions about this Privacy Policy or our data practices, contact:

© 2025 SM Gas Inc. All rights reserved. Effective Date: November 7, 2025.